— mobile phone software development: just where to start — mobile phone software development: just where to start — Mobile App Development Expert services and Solutions

In our job we experience many of the levels within the everyday living cycle of making a mobile app and that i want to share our knowledge during this industry. Beneath would be the tale about bases of mobile development: the selection of the system in advance of generation, positioning in store plus the subsequent checking. So, let us begin our tale from Mobitech.

Trends. What exactly are mobile telephone entrepreneurs?

  • More than fifty percent (53%) use downloaded apps.
  • Approximately the identical volume (52%) by using mobile cell phone drop by and see the web pages.
  • Over a 3rd of individuals (38%) use social networking sites from a mobile cellphone.
  • A minor considerably less everyone, perform video games (34%).
  • Approximately three-quarters of folks connect by way of mobile cellphone (furthermore phone calls): it might be SMS, a social networking app, on the spot messengers and so forth.

Statistics. What does one purchase?

If we glance in the figures of product sales of smartphones by running methods, we’ll begin to see the pursuing:

  • 62% of smartphones offered is definitely an Android product.
  • In the 2nd site Symbian — 15% on the current market.

The remaining share is split bada, iOS and Home windows Cellular phone (if you happen to just take this chart only in Moscow, the distribution will most likely change toward escalating the share of Apple goods).

If you glance with the similar routine around the globe, we’ll see that below Android from the forefront with ? in the industry. How from the problem Mobitech Studio.

For the next quarter of 2012, the globe has offered 104 million Android telephones — since the populace of the pretty considerable region. But we as mobile builders have an interest in don’t just smartphone, and also simple tips to deliver the results with him. A big proportion of householders of equipment on Android works by using them as ordinary telephones: SMS, phone calls and all. They don’t activate the system in Google Engage in, not downloading apps.

Mobitech Solutions for mobile app

What would you use? Not all human beings bought the cellular phone in 2012, and so the authentic distribution of forces between mobile working methods demonstrates our interior studies. This statistic incorporates Russia as well as the CIS nations around the world: Ukraine, Belarus, Kazakhstan, Uzbekistan.

  • 73.five % is a really Java cellphone.
  • Android is in next position with eleven.6%.
  • The legacy of Nokia, Symbian, a great deal powering Android with 11%.
  • Apple merchandise use a three.5% of Runet people.
  • The most attentive will see around the chart of Microsoft with Home windows Cell phone ( under 1%).

: Superb solutions for iOS and Android from Mobitech

Installation of applications. Once you decide on a system below which the application might be intended, it is really crucial that you know the studies on currently current applications. Graphics investigation small business App Annie within the September 2012 demonstrate you the way to improve two competing Apple and Google. There is certainly foolish to check Mobitechstudio.

Mobile app development corporation . The greatest, excellent quality solutions for iOS & Android, etc.

By number of downloads inside the first location Google Participate in: even more equipment, far more downloads, far more traffic and a growth of 66% compared with January 2012. The growth of iOS were two times a lot less, about 30%. But the main chart — what kind of revenue end users bring. And right here your situation is radically different. It really is easier to make on iOS, but the money is there and in Google Enjoy, those that know ways to pick them up.

Types of mobile apps. In practice, we can divide mobile apps into 3 types.

Mobile sites, web applications. This certainly is the most common type of applications for mobile gadgets. Modern smartphones are able to display regular website. They can do anything that we are accustomed to seeing in desktop applications — support for HTML5 is doing its job. that web applications are ideal for start-UPS: they allow you to obtain a great result for tiny money and for a short time. Another advantage of the mobile website compared with other mobile apps is cross-platform. However, there are negative, though weighty, is fairly difficult to make.

Development of all types of applications from Studio Mobitech

Hybrid apps. With this approach you get access to each of the advantages of functioning system APIs: the app is cluttered with push notifications and other pleasant buns, also, now your product can certainly be placed in stores. The main content still can be a platform-independent page layout, hosted within the server. This allows you to make cosmetic changes with the product without releasing a new version: it will be enough to upload changes to the server. Hybrid application is regarded as a most appropriate solution for those who are starting a business or wants to test their idea, indicate it to your investor friends.

A native app. These kind of applications are the best resource intensive, but it allows the maximum use belonging to the opportunities offered by each specific functioning system. As a result, native apps win given that the functionality and speed of other types of mobile applications. It is really to this approach now come to those companies who did combined application. For example, Facebook started with the combo app: native controls (switches, tabs and the like) and also the web page as content.Несмотря that this is really a good solution, the problems with performance lead to the fact that the builders are moving away from combination with the web.

Statistics. The studies in the downloads on our apps.

First, we have an app that is constantly developing: amongst the recent changes it is actually worth noting facetime audio. The main difference between the apps is who their audience is. The first is undoubtedly an international product. The program is downloaded not just in CIS, they are actively used by residents of Europe and Latin America. The 2nd application originally was made in Russia and for customers of CIS.

Great mobile iOS and Android app development on

It is interesting to check the stats of downloads in the stores. A big part belonging to the 62% of foreign audience goes to Google Perform. About 1/5 is inside the AppStore, 14% in Ovi Store. And currently the remaining 5% share for Home windows Cellphone (4%) and Samsung Bada (1%). With the Agent position is radically different: the share of Google Enjoy and Ovi are about the very same. Well, 10% within the AppStore demonstrate love for «Apple» solutions within our place.

The process of making a mobile prilozheniy so, let us get to probably the most delicious: the process of developing a mobile application.

A User Tale. First of all, you need to determine what and for whom we write. The answers to these questions are documented in a User Tale. From the picture you can begin to see the legitimate ticket inside our tracker. He describes how an present ICQ user can log in to the app, and what challenges it could possibly meet. At this stage it truly is essential to do the trick out all possible scenarios to avoid unpleasant surprises at later phases of development.

It is crucial to understand that each item on your to-do sheet is hiding a huge iceberg of functionality. Try to fragment and specify tasks. Major wishlist leading split into several phases (releases in stor). However is a really topic for another discussion, back to the phases of application generation.

Design and design. After writing on the User Tale is to start out designing and design development.

At this stage, we use prototypes that we hang about the Board and also the arrows reveal how the navigation will occur.

The design necessarily used guideline.

The guideline on the General sense can be a document which is issued by the supplier, and that designers and builders understand the principle of building the application communicates with the user. Relatively speaking, on iOS the buttons need to do the round, and for Home windows Mobile phone — square. However, we use interior guidelines for builders. Thus the result of your designer’s perform often consists of models, guidelines and slicing graphics.

current market Sharks and Mobitechstudio, fierce competition

Layouts most appropriate served «linked urls», for example, using the Prototype to understand the logic transitions. The guidelines contain information about the padding, sizes, visual effects, mechanics, animations, etc. you can skip This step if your project is one designer and one developer sitting next to each other. The 3rd part with the result — cutting charts — must contain a minimum of needed graphic resources (care about the weight from the app), have versions for different screen resolutions. Most often we draw for retina and xhdpi screens. Next will be the preparation for Neretina mdpi and automated tools (if appropriate their use). Often the hands have to cook hdpi resources.

Transfer in development. Discussion and necessary corrections in the description.

After receiving the models, guideline and slicing begins the operate from the developer. We share inside of the development of everything that came up, and expect an early result. This does not mean that the give good results about the architecture along with the user interface is finished. Sometimes the builders develop interesting ideas that will make adjustments to the original plan. When development is complete, comes the testing stage.

Testing. There are a number of ways to test the application.

In mobile development tester often is the person around whom some telephones. We have got a huge wardrobe, which are as old telephones, also, the latest novelties. Inside we try to test in test cases. Once you implement a new feature, in her description belonging to the prepared test plan.

There are solutions to help in testing. We use HockeyApp — an application that allows you to distribute our product to beta testers. We write in social networking sites: «Guys, we have a very new cool app. Who wants to try?» I wish to receive a build, use the app, and it collects data, makes a crash report and sends it to us.

There are also companies that allow you to test your app on different working devices — for example, all Android firmware version or 2.three. You give the application, products screenshot the entire path that you set, sends pictures to you while in the mail, and you check if everything is in order.

checking Solutions and tracking of application data.

Monitoring. So, you have developed, tested application, filled it in stor. To track data of downloads you can use the service Distimo. It shows data on people who come to the store to download applications, and aggregates the comments.

It is very important to understand that human beings are significantly more likely to leave negative comments. If a person is doing well, he usually just utilizes the application, not commenting. Inside of the stable operation of our applications we get 40-50 comments daily. Around the day of error the number of records can reach up to 400 on a single system. So keep in mind that comments are not a full evaluation of your job, rather another bug tracker.

To change the problem should be extremely a common «hack» — window Rate Us. Offer to leave a positive review while in the store, and in case of problems, email developer. The effect is strong enough, the main thing is to consider the algorithm of showing the dialogue to the user.

In addition to the review Distimo shows the number of downloads, earned money, and where exactly are downloading your apps.

Another interesting checking service Flurry. It helps to collect the client data. Flurry provides a report about what the user does in your application: how many times he pressed the button, how many times have returned to the app and considerably more General settings — audience, geography, gender, age, etc.

In some mobile items we also use counting client data using Google Analytics. Difference when compared with the Flurry has almost no. Disadvantages in speed and processing on the logs is, in both cases, however, in the event you are used to working with Google release a user interface can use this tool.

Despite the giant number of third-party products and services, we have our own data. No matter how good was not external sources, they need to be checked. We are able to evaluate the figures, but it really is necessary to build infrastructure for report generation, weekly reporting by means of email and other things that simplify everyday life. Therefore it is actually easier for us to use products and services such as Flurry and Distimo, plus the interior logs to contact if you decide to have any questions. Our undergo shows that this approach is justified: periodically our data and companies are slightly different. For those who are inclined to check the stats, use different sources.

Specific. You need to remember?

On each new system the user expects to begin to see the rich application. He argues as follows: «I sat on bad Java telephone, thus could use ICQ. I bought a new cellphone, go to Marketplace, and you can find no ICQ? Are you doing something?» The user does not consider into account the fact that you have to do the app from scratch. The new system is mostly a new system, new documentation, new resources.

The greater popular the system, the a whole lot more you have competitors. For the moment there are two Stora, which is perfectly clear: AppStore and Google Engage in. As soon as you have an idea of an application that is easily monetized or just get a lot of downloads, type keywords into the search and chances are you’ll find that this app exists. The further popular the system, the way more competition. In such cases it is usually necessary to carefully study the analogues to begin to see the data, trying to understand what the parameters of your current solutions could be bettered.

It is essential to understand how buyers choose the apps. Citizens are not going to pay for a specific app, it just looks a list. For example, the query «free music». Icon plus the first two lines for the description is what a person sees and evaluates inside first area. If the icon is decent, it is really possible to fork over money for, so a bad icon reduces the number of downloads.

to get to the top with the app store is very indispensable

It is very very important to get to the top in the app store. To get to the top, stores very well, to gain a foothold there — the key to success. Why is it necessary? When the user wants to download something, it comes into the chart and see which application is now in first location within the number of downloads. It truly is very crucial to get there because it’s kind of the vicious circle. The app hits the charts, it’s always seen by people, they download it, it re-enters inside of the first position, and also the next iteration continues. Therefore by all means get horse racing and rating: ask mothers, grandmothers, neighbors put the app five. It’s always worth saying that the marketplace is full of solutions to the guaranteed program output with the top. However, organic end users, this brings a tad, that does not prevent to continue the experiments.

Remember that the publication time should be up to several weeks. Suppose you have developed and tested the app, called all bloggers or the media and said: «I Possess a new application, come to the press conference». You send it in to the AppStore and have to wait up to seven business days. Within this case, Google Engage in — Paradise for live updates, the place publishing takes several hours.

The fragmentation belonging to the functioning system. At any time you are developing Android applications, consider the fragmentation and then the existence of the whole zoo of gadgets. This affects the time development at all phases: planning, design, development and especially testing.

Within the store it is really impossible to connect with end users

In the store it is always impossible to converse with end users. For example, the user says that he don’t go to ICQ messages. He is unhappy and is expressed in a very colorful, but not very informative. We have no way to contact him and learn even more about the issue. All we can do is to get into the monitor and see do we use a message. Maybe him blocked anti-spam.

Now some within the tale get a admin panel exactly where you can ask questions to the user, to find out his contact information to see what nations are downloading your app, but the problem is not too improved. Mobitech Studio. It is always worth noting that Google Enjoy continues to add this option to some builders, like our specialist it can be available.

The time to test it. There are several ways to test the application. You can have testers on test cases, test-plans, which they must pass. In addition, there exists a service for testing — you pay to the found bugs. You put up the application it is actually tested 20 thousand human beings. With this approach, of course, there are pros and cons.

Shots on the mobile industry solves everything. Good mobile builders are difficult to find even huge companies, such as Mail.Ru Group, Yandex or Google. That is why we are working with the trainees — because sometimes it’s easier to require an intelligent student and to teach him.

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